In today’s salon world, clients want more than just beautiful hair — they want results that respect their health, their lifestyle, and the environment. Enter Philip Martin’s True Color, a premium, Italian-crafted professional hair colour system designed to deliver vibrant, long-lasting results while prioritising scalp comfort and hair integrity.
A New Standard in Professional Hair Colour

True Color represents the perfect balance between performance and care. Formulated with low ammonia levels and enriched with natural-origin ingredients, it reduces the risk of irritation and sensitisation — making it ideal for clients who value a gentler colouring experience without compromising on results.
For stylists, this means confidence behind the chair. For clients, it means comfort, shine, and healthier-looking hair after every service.
Vibrant Results That Last
One of the standout qualities of True Color is its ability to deliver rich, multidimensional tones that maintain their intensity over time. Whether you’re creating soft, natural enhancements or bold statement shades, the system offers consistent, reliable performance.
The range includes a versatile palette such as:
- Natural tones for effortless, authentic results
- Gold Ash shades for balanced, neutral finishes
- Red tones for vibrant, eye-catching colour
- Chocolate hues for rich depth and shine
This diversity allows colourists to fully customise every service, tailoring each formula to suit the individual client.
Gentle on the Scalp, Kind to the Hair
True Color’s formulation focuses on protecting the scalp barrier while maintaining the hair’s natural condition. The inclusion of naturally derived ingredients helps to:
- Reduce irritation during and after colouring
- Preserve softness and manageability
- Enhance overall shine and hair vitality
This makes it particularly appealing for clients with sensitive scalps or those transitioning to more conscious beauty choices.
Designed for the Modern Salon Professional
For professionals, True Color is more than just a colour line — it’s a creative tool. Its predictable results and flexible shade system allow stylists to:
- Create bespoke colour formulations
- Achieve seamless blends and dimension
- Deliver premium, luxury-level finishes
It supports both classic colouring services and modern techniques, making it a valuable addition to any salon offering.
Where Luxury Meets Sustainability
Philip Martin’s has built a global reputation on combining luxury performance with eco-conscious values, and True Color is no exception. By reducing harsh chemicals and embracing more natural ingredients, the brand aligns with the growing demand for cleaner, more responsible beauty solutions.
Elevate Your Colour Services
Philip Martin’s True Color empowers stylists to deliver exceptional results with integrity — ensuring every colour service enhances not only the client’s look, but also their overall hair health experience.
Whether you’re refining your salon offering or seeking a more conscious approach to colour, True Color sets a new benchmark in professional haircare.
Beautiful colour, without compromise.