AVRA Wellness Skincare · at Rapple
Smiling woman cleansing her face with a foaming AVRA cleanser
Natural skincare backed by science

Your true skin
potential is within reach

Vitamins, minerals and carefully chosen cosmeceutical ingredients in a gentle range for every skin type. Serums, cleansers, a hydrating toner and creams, with award winners across the line-up.

Distributed in South Africa by Rapple Salon Products
Free delivery over R1,500Nationwide courier · 3–5 working days
Two showroomsCape Town & Johannesburg — come test it
Trade pricingRegistered salons and spas only
7-day exchangeStraightforward, no drama
About the brand

Welcome to AVRA Wellness

Hands smoothing in a dab of AVRA cream Clear drops of AVRA serum gel
Pure & natural skincare

Scientific, natural, result-driven

AVRA Wellness is made for skincare professionals and clients who want natural skincare backed by science, at a price that stays within reach. Each formula combines vitamins, minerals and cosmeceutical actives with botanical extracts, essential oils and antioxidants.

The range is formulated with gentleness in mind, so it suits all skin types. Use it for pigmentation, active acne and acne scarring, or simply to refresh and restore tired skin.

AVRAFrom the Greek word avra, meaning a breeze or an aura. It stands for the light, gentle and transforming feel of the range.
Vegan
Paraben-free
Cruelty-free
pH balanced
Synergy of nature & science
Award winners

Recognised by beauty editors

Seven AVRA products carry a South African beauty award. Tap one to see it in the shop.

AVRA Hydrating Toner with GLAMOUR Beauty Awards 2025 gold sealGLAMOUR Beauty Awards 2025 · GoldHydrating TonerAlso GLAMOUR 2024 Silver → AVRA Night Cream with GLAMOUR Beauty Awards 2025 gold sealGLAMOUR Beauty Awards 2025 · GoldNight CreamView product → AVRA AHA Cleanser with woman&home Beauty Awards 2025 winner sealwoman&home SA Beauty Awards 2025 · WinnerAHA CleanserHoly Grail category → AVRA Vit C Serum with GLAMOUR Beauty Awards 2024 gold sealGLAMOUR Beauty Awards 2024 · GoldVit C SerumView product → AVRA UVA/UVB broad-spectrum sunscreen with GLAMOUR Beauty Awards 2024 gold sealGLAMOUR Beauty Awards 2024 · GoldDaily SPF moisturiserView product → AVRA Hand Cream with GLAMOUR Beauty Awards 2024 gold sealGLAMOUR Beauty Awards 2024 · GoldHand CreamView product → AVRA AHA Serum with GLAMOUR Beauty Awards 2024 silver sealGLAMOUR Beauty Awards 2024 · SilverAHA SerumView product →
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Shop by step

The range

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AVRA AHA Cleanser with woman&home Beauty Awards 2025 winner seal120 ml
Step 1 & 2

Cleanse & tone

Start clean and balanced so the serums can do their work. Two cleansers for different skins, and a plant-based toner that is refreshing and never drying.

  • AHA Cleanser
    woman&home 2025 winner
    Gel-foaming cleanser with fruit acids and botanicals. Lifts dead skin cells, daily grime and excess oil. Normal, combination, oily and acne-prone skin
  • Cream CleanserNourishing cream with fractionated coconut and jojoba oil. Cleanses deeply, leaves skin comfortable and doubles as an eye make-up remover. Normal to dry and sensitive skin
  • Hydrating Toner
    GLAMOUR 2025 Gold
    Aromatherapeutic essential oils, herbal extracts and gentle humectants rebalance the skin after cleansing and prepare it for moisture
The six AVRA serums with their boxes30 ml roller serums
Step 3 · Treat

Six serums, six jobs

Each serum is built around one hero active, so you can match it to the concern and layer only what the skin needs. The roller applicator makes every one easy to apply.

  • Vit C
    GLAMOUR 2024 Gold
    Brightens dull, pigmented and uneven tone and protects against environmental damage. Works with vitamin E
  • Vit A 0.5%Retinyl palmitate, a gentler ester of vitamin A. Refines texture, age spots and fine lines overnight with a low risk of redness or flaking
  • NiacinamideVitamin B3. Regulates oil, tightens the look of pores, calms redness and strengthens the barrier
  • Hyaluronic AcidHolds up to 1,000 times its weight in water for plump, dewy, comfortable skin
  • CollagenHydrolysed collagen in small, easy-to-absorb particles. Hydrates, plumps and supports firmness
  • AHA
    GLAMOUR 2024 Silver
    Leave-on overnight fruit-acid treatment. Smooths texture, clears pores and evens tone with no downtime

Good to know: after an AHA night, cleanse the next morning and always follow with a broad-spectrum sunscreen.

AVRA Night Cream, broad-spectrum sunscreen and Hand CreamStep 4
Moisturise & protect

Seal it in

Finish the routine with moisture by night and daily protection by day.

  • Night Cream
    GLAMOUR 2025 Gold
    Wrinkle-defence emulsion with hydrolysed collagen and an Argireline peptide. Nourishes, supports the barrier and softens the look of fine lines. Use alone or over your serum
  • Daily SPF moisturiser
    GLAMOUR 2024 Gold
    A light, non-greasy, water-resistant and reef-friendly UVA/UVB broad-spectrum sunscreen with jojoba oil, for face and body. Apply 30 minutes before sun and reapply after swimming
AVRA Hand Cream with GLAMOUR Beauty Awards 2024 gold seal75 ml
Hand care

Rich hand cream

A thick, creamy formula with a high percentage of shea butter. It gives long-lasting moisture to even the driest hands and leaves them soft and smooth. Suitable for all skin types.

The daily routine

Four steps, and the client knows exactly what to do.

STEP 01

Cleanse

Creamy Cleanser for dry or sensitive skins; AHA Cleanser for congestion and texture.

STEP 02

Tone

Hydrating Toner to rebalance and prime the skin for actives.

STEP 03

Treat

One or two serums matched to the concern — Vitamin C by day, Vitamin A or AHA at night.

STEP 04

Protect & seal

Daily Moisturiser with SPF in the morning, Night Cream in the evening.

Match the concern

Pick your client's main concern — we'll build the routine.

What's the main concern?

Shop Avra

Live prices and stock from our store, incl. VAT. Add to basket right here.

Stock Avra — open a trade account → Download the Avra brochure (PDF) →
From the same house

Meet Spa Therapy

Therapist applying Spa Therapy serum during a facial AVRA's sister spa brand Spa Therapy

Professional spa rituals inspired by the pure essence of ancient Africa. Botanical synergies, body conditioning, and face and body care with baobab, marula and Kalahari melon.

Explore Spa Therapy →

Good to know

AVRA Wellness, supplied to salons and spas by Rapple.

Built around single actives
Each serum is built around one hero active with one job. That means you can prescribe precisely — Vitamin C for pigmentation, Niacinamide for oil and pores, Hyaluronic Acid for dehydration — and layer only what the skin actually needs.
Effective without the irritation
The Vitamin A serum uses retinyl palmitate, a milder ester form with a lower risk of the redness, dryness and flaking that puts clients off retinol. The AHA serum works as an overnight leave-on, so there's no downtime and no peeling programme to manage.
Barrier first, results second
Several formulas are built to reduce trans-epidermal water loss and support the skin's own defences — Niacinamide boosts ceramide synthesis, Hyaluronic Acid holds moisture in the upper layers. That's why the range suits sensitive skins as well as ageing ones.
A complete, simple range
Six serums, two cleansers, a hydrating toner, a daily moisturiser with SPF, a night cream and a rich hand cream. Twelve products cover a full routine for almost any client — easy to stock, easy to explain, easy to sell.
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